creative direction & set design
Set Design and Styling for CASSINA ADV campaign 2016-2018 in separate LOCATIONS in Germany, Japan, Spain. Each location had a specific, strong architectural style. Our goal was to create a styling language which would dialogue with the location but also introduce new and surprising elements in order to underline the Cassina products and brand identity. Each set, therefore, worked at combining timeless and iconic elements with more artistic or experimental items.